Nascar – Superior Essex

Client : Superior Essex and Nascar
Agency : Freelance
Project : Showcasing Superior Essex’s Nascar

Superior Essex is a global leader in the design, manufacture and supply of wire and cable product, & in 2017 it annouced it would sponsor the No. 14 TriStar Motorsports Toyota in the 2017 NASCAR Xfinity Series. Working closely with the amazing design team at Superior Essex, I crafted this 1 minute animation debuting Drill Kings and NASCARS team up. The design showcases Super Essex’s initiative to generate B2B relationships that aim to create a new demand for its products throughout the NASCAR industry.

Duties : 3D modeling & design, Motion design, Animation

Animated text style frame
Early draft of helmet animation
Intro test render